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Part 1 · The Hook
Approach: Instead of a clinic tour, I documented my own trip across the border and led with the question every viewer was already asking: why does a crown cost $1,500 here? Real patient, real price, real stakes.
Result: 139K views, 95% of them from people who had never followed me, and 1,009 shares. A single story reached far beyond my own audience.
Part 2 · The Follow-Through
Approach: The question in Part 1’s comments was “but is it actually good?” Part 2 answered it: the finished crown, the real price ($575 instead of $1,500), and the Ohio lab that makes it. The audience shaped the sequel.
Result: 42.9K views and 815 saves, with viewers bookmarking the clinic for later. The clinic came back for this paid partnership and brought its U.S. lab partner in as co-sponsor.
More than 90% of the people who watched had never followed m
Dr. Dalia Dental Care X Still Eating Good Media
I documented my own dental work across the border, from the first cleaning to the final crown, in two vertical Reels for a Tijuana dental clinic. The story did what ads couldn’t:
- 21x more Instagram views for the clinic in one month, from about 2,350 to 50,100
- 68% follower growth in two weeks, from 361 to 606
- 23 patient messages on Instagram and Facebook, and 40 Google calls, the clinic’s most in at least five months
- 172K+ views, 1,600+ shares and 1,400+ saves across both Reels on my channels
- Repeat client: the clinic came back for Part 2 and brought its U.S. lab partner in as co-sponsor
01- TAHITI FETE HAWAI'I · Cultural Storytelling
Following Rahiti Polynesian Dance on their journey to the stage, a behind-the-scenes look at the months of preparation, pressure and passion behind Tahiti Fête Hawaii's debut competition in Honolulu.
Hero piece + social cutdowns
02-JAGALCHI · Episode 1 of a 3-Part Series
A story about bringing Korean flavors home to the Bay Area, where Korea's first Michelin-starred chef creates approachable, soulful food that makes fine dining feel like it belongs in the neighborhood.
3-episode series · Ongoing client partnership
03- FAROL · Small Business + Cultural Storytelling
A story of tradition, craftsmanship and home, following Connie, founder of Farol, and the parol tradition she keeps alive by helping Filipino families bring a little piece of the Philippines home.
Hero piece + social cutdowns
04- VIETNAMESE MANGROVE SHRIMP · Food + Impact Storytelling
A story told in partnership with Real Good Fish and GiGi's in San Francisco, tracing Vietnamese mangrove shrimp from source to table through a supper that was about more than dinner. It was a chance to connect people to where their food comes from, the communities behind it, and the impact of choosing a more thoughtful seafood system.
Multi-brand partnership · Hero piece + social cutdowns